2airishuman
Contributor
While I can't speak for Atomic in particular, the requirements for many other brands of diving products are typically:
1) retail store front with regular business hours
2) territory limitation, can't be within the contractually established territory of a nearby store carrying the same gear. Sizes of these vary widely across regions and brands
3) Minimum annual purchase commitment, usually around $10,000 for a major brand. Often there are additional minimums by product line to "encourage" dealers to carry and sell the name-brand accessories
4) requirement to be a full-service dive shop offering training, gear, air fills, service, etc., usually including a requirement to have people certified in various areas, not just regulator service but also instructors, VIP inspectors, etc.
5) Must agree to various limitations on how goods are sold. Typically no internet sales, no mail order sales, minimum advertised price and minimum sale price restrictions, and no retail sales of parts
6) mutual confidentiality provisions on the agreement itself, sales volumes, margins
7) in many cases a restriction of some kind on what competing lines can be carried
Some brands have various classes of dealers with varying obligations: international dealer, internet dealer, instructor selling only to students, etc.
Hope this helps.
