detroit diver
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The online marketing firms are only in business because of the manufacturer's decision to price products differently for different markets. Of course, they are entitled to do this as they wish. If the same product sold for the same price everywhere, there would not be the HUGE differences in prices that we see now. You can buy a regulator in Italy or France much cheaper than you can here in the States. Volume would dictate that the prices should be lower here, but they are not. It's pretty obvious that the manufacturer of these discounted products could care less about their LDS base. If they did care, they'd stop the sales to LP and others by adjusting their prices accordingly.
You don't see Halcyon's products on Leisure-pro, do you? That's because LP can't buy Halcyon products in Europe any cheaper than they can in the States.
You don't see Halcyon's products on Leisure-pro, do you? That's because LP can't buy Halcyon products in Europe any cheaper than they can in the States.
newbie-in-fl once bubbled...
Yes the dive industry is supposed to operate
in a free market society. If external price
controls have been imposed by the manufacturers
on the LDS, this is technically an olgiopoly.
If the LDS was the only choice for the rec diver
to purchase gear there would not be a problem.
The problem arises in internet commerce that
has allowed divers to purchase gear at lower
prices (often much lower) than offered at the LDS.
So even the efficient dive store that offers
good service and gear often cannot compete
in the long term with the wholesaler. Can in point,
a local dive shop in our area with great service
and gear just shut its doors.
since internet commerce is here to stay, the LDS should
be allowed to lower prices without penalty in order
to compete with the online retailers.