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Just an FYI. WKPP is the exploration division. GUE is the training/education division. Halcyon is the manufacturing division. And Extreme Exposure is the retail division. All kept in house.
The seller would have a lower margin but would have lower customer acquisition costs because of the referral. The GUE instructor gains by possibly having students in equipment they know works and the retailer would help them understand the proper setup. I find it hard to believe that if EE received 10's of orders for GUE setups they couldn't make it profitable with a 10-20% discount. I was under the impression it was high margin, but don't know for sure. Maybe they would just be giving extra discounts to those that would pay full price anyway without bringing in additional customers who would not normally buy the brand. The only reason I said this is it probably would have caused me to buy from them rather than other brands with a 20% discount.
From experience, the only instructor who has given me (a good-natured) ribbing about not diving blue H gear as a GUE diver, was a non-GUE one. The stereotype runs pretty deep![]()
Great equipment does help and instructors care about students and value their progression. I mean yes, they would like to potentially profit on gear sales but that isn’t their priority,
It's one thing if you're working for someone who also happens to be a Halcyon dealer. What @rjack321 said is a bit confusing. It is HIGHLY illegal for Halcyon to restrict dealers from selling things for whatever price they want. Like SUPER against the law. They can restrict what they advertise the price for, but if they want to sell a $1500 regulator set for $9.42, there is nothing Halcyon can do to prevent that sale. Now they can drop them as a dealer, but they can't stop dealers from selling at whatever price they want. IF the instructor also happens to be a dealer, then sure if they're selling stuff to a student, it's probably not a bad idea to offer a discount. Many dive shops in cave country are known to do that if the student is buying gear through the shop that the instructor owns/is affiliated with. It's also common practice with big ticket items like CCR's or DPV's to offer free/heavily discounted courses.
Karim in LA is an instructor and dealer. He's the type of instructor who could give you a discounted class if you bought a gear package. Although I don't think this would be an advertised arrangement you might be able to negotiate something.Since Halcyon and GUE are completely independent entities though, unless the instructor is also a dealer, it would get really complicated to try to implement something like that. It's not in Halcyon's benefit to do it since they don't see any money from GUE, and GUE can't foot the bill because the vast majority of the money goes directly to the instructor, so the instructor would have to foot it. Why would they take that hit? They can't get more sales in the long run because they aren't a dealer. Makes literally no sense.
Karim in LA is an instructor and dealer. He's the type of instructor who could give you a discounted class if you bought a gear package. Although I don't think this would be an advertised arrangement you might be able to negotiate something.