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General Industry gathering
Notes from the Colorado Dive Show General Industry gathering on Ideas for Helping the Industry Grow.
Below are ideas that arose from the meeting. This meeting included Dive Store Owners, Manufacturers, Training agency and Professional Divers.
Here is a summary of some of the ideas that were presented:
1.) Yes I Dive . Using the Yes I Dive logo on all emails etc , sparks conversations even outside the dive industry and can promote diving. How about using celebrities of all sorts (movie industry, sports figures, music industry, etc) to help promote diving by participating in a Yes We Dive campaign? . Yes I Dive and my favorite dive spot is
2.) One idea mentioned was viral marketing in advertising. In major metropolitan cities, having someone dressed in scuba gear handing out flyers etc (As in Roving Beauties) with videos of that as well as photos and news casts winding up in the media (evening news, YouTube, Facebook, other internet venues) thus attracting interest in the dive industry. Just another form of exposure.
3.) Another idea was to leave dive magazines in places that non-divers will be such as doctors offices, on airplanes, at hair salons etc. We all have tons of magazines we have read so why not recycle those to places that people have to wait to help promote diving?
4.) We need to look at our generational markers and figure out who we are attracting to the industry. We need to get more of the X generation involved in diving. The younger generation is involved in snowboarding biking skiing etc . how do we get them involved in the dive industry? Maybe the manufacturers should pump up the gear a bit to help attract that demographic by having bolder and flashier colors and fun graphics etc. Also, social media is attracting a younger market... maybe campus reps would be a good idea to help promote local dive stores and local dive clubs at universities. Marketing profiling has shown, for an example, that someone getting involved in skiing before the age of 16 will spend approx 30K in the sport in a lifetime as opposed to only 4 to 5K if they started after the age of 16.
5.) Another example of how to get people involved on an ongoing basis was a Dive Around Texas Challenge event that was done complete with $10,000 in prizes being awarded to about 150 divers out of the 800 divers that started the event. The divers had to do a certain number of dives within a set period of time..preregister at the local dive store and go back to the local dive shop to get the official stamp in their log book showing the dive was done. This produced over 5000 dives being made. If we promote more localized diving people diving in their own backyard we will get more people that stay in the sport. This could be expanded all over the US just look at how diving would increase locally which would certainly promote the diving industry both here and at other dive destinations. Someone else suggested that you could do a stamp if you go diving anywhere so that those people that live in places like Montana that dont have the same diving opportunities available as someone in Texas could still participate and benefit.
6.) Another Ideal was to use more of the Living Social and Groupon for promoting dive classes and intro to scuba. Several Dive Stores have been using this with great success. Living Social is the cheaper of the two.... Groupon charges 50% where Living Social is between 30 to 40%, a better value.
We will be holding another meeting like this at the Baltimore/DC Dive Show January 28 & 29, 201. Located at the Baltimore Convention Center, all are welcome to attend. Over 25 industry professionals gather to help share ideas and help the industry as a whole. We want to thank all of those that attended.
If you have ideals you would like to share send them to brad@usdiveshow.com
Once again thank you for sharing these ideals to the Industry.
Sincerely,
Brad Nolan
(NetDoc Approved this Duplicate Posting)
Notes from the Colorado Dive Show General Industry gathering on Ideas for Helping the Industry Grow.
Below are ideas that arose from the meeting. This meeting included Dive Store Owners, Manufacturers, Training agency and Professional Divers.
Here is a summary of some of the ideas that were presented:
1.) Yes I Dive . Using the Yes I Dive logo on all emails etc , sparks conversations even outside the dive industry and can promote diving. How about using celebrities of all sorts (movie industry, sports figures, music industry, etc) to help promote diving by participating in a Yes We Dive campaign? . Yes I Dive and my favorite dive spot is
2.) One idea mentioned was viral marketing in advertising. In major metropolitan cities, having someone dressed in scuba gear handing out flyers etc (As in Roving Beauties) with videos of that as well as photos and news casts winding up in the media (evening news, YouTube, Facebook, other internet venues) thus attracting interest in the dive industry. Just another form of exposure.
3.) Another idea was to leave dive magazines in places that non-divers will be such as doctors offices, on airplanes, at hair salons etc. We all have tons of magazines we have read so why not recycle those to places that people have to wait to help promote diving?
4.) We need to look at our generational markers and figure out who we are attracting to the industry. We need to get more of the X generation involved in diving. The younger generation is involved in snowboarding biking skiing etc . how do we get them involved in the dive industry? Maybe the manufacturers should pump up the gear a bit to help attract that demographic by having bolder and flashier colors and fun graphics etc. Also, social media is attracting a younger market... maybe campus reps would be a good idea to help promote local dive stores and local dive clubs at universities. Marketing profiling has shown, for an example, that someone getting involved in skiing before the age of 16 will spend approx 30K in the sport in a lifetime as opposed to only 4 to 5K if they started after the age of 16.
5.) Another example of how to get people involved on an ongoing basis was a Dive Around Texas Challenge event that was done complete with $10,000 in prizes being awarded to about 150 divers out of the 800 divers that started the event. The divers had to do a certain number of dives within a set period of time..preregister at the local dive store and go back to the local dive shop to get the official stamp in their log book showing the dive was done. This produced over 5000 dives being made. If we promote more localized diving people diving in their own backyard we will get more people that stay in the sport. This could be expanded all over the US just look at how diving would increase locally which would certainly promote the diving industry both here and at other dive destinations. Someone else suggested that you could do a stamp if you go diving anywhere so that those people that live in places like Montana that dont have the same diving opportunities available as someone in Texas could still participate and benefit.
6.) Another Ideal was to use more of the Living Social and Groupon for promoting dive classes and intro to scuba. Several Dive Stores have been using this with great success. Living Social is the cheaper of the two.... Groupon charges 50% where Living Social is between 30 to 40%, a better value.
We will be holding another meeting like this at the Baltimore/DC Dive Show January 28 & 29, 201. Located at the Baltimore Convention Center, all are welcome to attend. Over 25 industry professionals gather to help share ideas and help the industry as a whole. We want to thank all of those that attended.
If you have ideals you would like to share send them to brad@usdiveshow.com
Once again thank you for sharing these ideals to the Industry.
Sincerely,
Brad Nolan
(NetDoc Approved this Duplicate Posting)
