Hi Bob,
First I have to admit that I dive air below 40'.
Commercial diving is completely different than recreational diving in-that you have various mixtures on-tap and with surface supply, you have limitless amounts of gas available. That said, commercial divers also use SCUBA commercially and for recreation.
I'm not advocating deep diving here (especially in the Basic SCUBA Discussion area), as most inexperienced divers (and some experienced as well) tend to stay within the Nitrox envelope. On the other hand, a good portion of the experienced divers I've trained or met, have tended to dive outside of the Nitrox envelope (deeper than 110', the 1.4 ATM PPO2 maximum of Nitrox 32).
If you want to dive deeper than 110', you use trimix (or Heliox). As I like to do wreck dives (that are usually not the ones "picked-over" by the masses), this necessitates that I use air or in any event a mixture other than Nitrox. Even if another mixed gas is available (at no charge) I don't bother, unless the dive profile requires it, or the dive is deeper than 200'. The versatility of air is almost twice that of Nitrox, so other than the exceptions I've noted in this and another thread, I dive air.
Most inexperienced divers have poor air consumption, so Nitrox doesn't really provide many benefits to them. They find themselves low on gas and have to surface. The majority of them dive one or two dives a day maximum (unless their on holiday in warm water), so this limits the benefits to Nitrox (for those that are use to doing 4 or 5 dives a day, come to Canada and see if you want to do a 2nd).
When the Diver gets more experienced, many of them want to dive beyond the Nitrox envelope (I'm starting to sound like a recording here)... So all I'm really saying is that Nitrox has a purpose, but it's most often lost on the new diver and many experienced divers (unless they are on holiday, dive shallow, or use it as I do, as a decompression gas).