I was thinking more in terms of the training standards and all ther hoops they made people go through to build confidence and stamina. The whole program would be done with completely modern gear of their choice.
No there isn't any way to literally go back in terms of using all the vintage gear, that's silly, I was imagining a completely modernized program relevant to todays equipment. There needs to be more watermanship and stamina building which leads to higher comfort levels in the water. It couldn't be an all inclusive course where everyone passes and gets a brownie button. People would need to know that going in. If they didn't have what it took to pass the plus program maybe they could give them a discounted or free open water class or something.
Replacing regular open water with such a class would be a death sentence for an agency, but run it as an optional class and it would become quite an item.
OK, my shameless Freedom Pack plug wasn't funny
I tried.
I applaud your intensions. Like all mature markets, which sport diving certainly is, it requires
marketing. My guess is that developing a unique reputation, perhaps independent of dive shops, and offering interesting experiences is in the equation somewhere. I am thinking out loud here and will list random thoughts for discussion and the doubtless correction it deserves.
Start with a business plan. Numbers are for easier reference and feel free to add your own:
1. Will you be appealing to people interested in technical training?
2. Will you appeal to graduates from the dumb'd-down courses?
3. Will ideal students be raw recruits?
4. Are your candidates likely to be testosterone-charged young Turks or more mature folks who realize how lame the basic class was?
5. How will graduates be recognized in this merit badge oriented environment that has evolved? It may be kind of iffy for someone to get a tank filled with a card from the Freedom Diving Academy, at first anyway.
6. Is there a market as a prep-school for military and commercial divers?
7. You arent in business without a Web site anymore. Describe how it would look (content and graphics).
8. What would you use for training materials? Navy manual, computer printed handouts, Web classes for paid students and alumni?
9. Any ideas on prerequisites?
10. Any ideas on curriculum?
11. Any ideas on what will attract interested student/customers?
12. Will you seek local students or world-wide (Web)?
13. What can be taught that will make your services unique and your customers so proud/happy/whatever that they will do all the marketing that you wont be able to afford at first?
There may be an interesting model developing in freediving courses big names (in that little world) as a draw and intensive four day courses resulting in rave reviews. People drop well over a $1,000 per head on these courses by the time it all-in, unless they happen to live in the town where the course is held.
It is raining, the seas are up, and this is interesting.