Dive Industry Association, Inc.
Building a Better Industry, One Member at a Time
2011 INDUSTRY-WIDE DIVE RETAIL SURVEY
Contact Information:
Company Name (or DBA): ______________________________________________________________________
Business Structure: [ ] Proprietorship [ ] Partnership [ ] Corporation [ ] LLC
Date opened Business: _________________________ Years in Business ___________________________
Business Address: _____________________________________________________________________________
City / State / Zip: ______________________________________________________________________________
Contact Name: _____________________________________ Title: ______________________________________
[ ] Male [ ] Female Date of Birth: _______________ Highest Grade Completed: ____________________
Business Phone: [ ] ______________________ Fax # [ ] __________________________________
Home Phone: [ ] ________________________ Cell # [ ] __________________________________
E-mail Address: _______________________________________________________________________________
Web Site (URL): ______________________________________________________________________________
Facebook Page: _________________________________ Skype: _______________________________________
Survey Questions:
Store Square Footage ______________________ Sales Floor Square Footage _____________________________
Days/Hours Open: ____________________________________________________________________________
[ ] Own [ ] Rent / Lease [ ] Pool on premise [ ] Classroom on premise
Number of Employees: Full Time __________ Part Time __________ Instructors _________
Do you sell: [ ] Swim [ ] Dive [ ] Kayak [ ] Surf [ ] Apparel [ ] Swim Wear
Major Equipment Lines: ________________________________________________________________________
2010 Gross Sales: $ _______________________ Compared to 2009: Better / Worse
[ ] In-store POS Computer Hardware ____________________ Software _______________________________
Are you thinking of expanding into other watersports? Yes / No
Instruction: Yes / No Agency: _________________ Students per year: _______________________________
Type of Instruction: [ ] Swim [ ] Scuba [ ] Tech [ ] Rebreather [ ] Other _____________________
Rentals: Yes / No How many sets of rental equip? _________________________________________________
Brands of Rental Equipment: ____________________________________________________________________
How often do you sell (rotate) your Rental Equipment? _______________________________________________
Repairs: Yes / No Number of Qualified Repair Techs ______________________________________________
Compressor: Yes / No [ ] Air [ ] Nitrox Type of Compressor ______________________________________
Compressor capacity: __________________________________________________________________________
Do you have a Dive Club? Yes / No Name of Club: _______________________________________________
Do you: [ ] Sponsor Local Dives [ ] Charter Dive Boats
Do you sell Dive Travel Vacations? Yes / No
Do you use a Dive Travel Wholesaler? Which one ? _________________________________________________
Number of Dive Travel Specialists: _______________________ Number of Dive Trips per year: _________
How many dives did you make last year? ___________________________________________________________
Do you have a written Business Plan? Yes / No
Do you have a written Marketing Plan? Yes / No
Do you use Business Consultants? Yes / No Type Used _____________________________________________
DEMA Member: Yes / No Dive Industry Association (DIA) Member: Yes / No
Will you be attending the 2011 DEMA Trade Show in Orlando, FL? (November 2011) Yes / No
Did you attend the 2011 Surf Expo in Orlando, FL (September 2011)? Yes / No
Do you go to Consumer Dive Shows? Yes / No Attend / Exhibit Which ones? __________________________
Do you go to Travel & Adventure Shows? Yes / No Attend / Exhibit Which ones? ______________________
Your Top 5 needs as a Dive Industry Retailer:
1.
2.
3.
4.
5.
Would you be interested in participating in addition surveys conducted by the Dive Industry Association? Yes / No
Additional comments about the Industry ___________________________________________________________
____________________________________________________________________________________________
¬¬-____________________________________________________________________________________________
Thank you completing this survey. By doing so, youve taken a Leadership role in making this industry a better place to work and youve exercised your right to make a positive impact on the industry.
Please return by October 31, 2011 via Direct Mail, Fax or eMail
Building a Better Industry, One Member at a Time
2011 INDUSTRY-WIDE DIVE RETAIL SURVEY
Contact Information:
Company Name (or DBA): ______________________________________________________________________
Business Structure: [ ] Proprietorship [ ] Partnership [ ] Corporation [ ] LLC
Date opened Business: _________________________ Years in Business ___________________________
Business Address: _____________________________________________________________________________
City / State / Zip: ______________________________________________________________________________
Contact Name: _____________________________________ Title: ______________________________________
[ ] Male [ ] Female Date of Birth: _______________ Highest Grade Completed: ____________________
Business Phone: [ ] ______________________ Fax # [ ] __________________________________
Home Phone: [ ] ________________________ Cell # [ ] __________________________________
E-mail Address: _______________________________________________________________________________
Web Site (URL): ______________________________________________________________________________
Facebook Page: _________________________________ Skype: _______________________________________
Survey Questions:
Store Square Footage ______________________ Sales Floor Square Footage _____________________________
Days/Hours Open: ____________________________________________________________________________
[ ] Own [ ] Rent / Lease [ ] Pool on premise [ ] Classroom on premise
Number of Employees: Full Time __________ Part Time __________ Instructors _________
Do you sell: [ ] Swim [ ] Dive [ ] Kayak [ ] Surf [ ] Apparel [ ] Swim Wear
Major Equipment Lines: ________________________________________________________________________
2010 Gross Sales: $ _______________________ Compared to 2009: Better / Worse
[ ] In-store POS Computer Hardware ____________________ Software _______________________________
Are you thinking of expanding into other watersports? Yes / No
Instruction: Yes / No Agency: _________________ Students per year: _______________________________
Type of Instruction: [ ] Swim [ ] Scuba [ ] Tech [ ] Rebreather [ ] Other _____________________
Rentals: Yes / No How many sets of rental equip? _________________________________________________
Brands of Rental Equipment: ____________________________________________________________________
How often do you sell (rotate) your Rental Equipment? _______________________________________________
Repairs: Yes / No Number of Qualified Repair Techs ______________________________________________
Compressor: Yes / No [ ] Air [ ] Nitrox Type of Compressor ______________________________________
Compressor capacity: __________________________________________________________________________
Do you have a Dive Club? Yes / No Name of Club: _______________________________________________
Do you: [ ] Sponsor Local Dives [ ] Charter Dive Boats
Do you sell Dive Travel Vacations? Yes / No
Do you use a Dive Travel Wholesaler? Which one ? _________________________________________________
Number of Dive Travel Specialists: _______________________ Number of Dive Trips per year: _________
How many dives did you make last year? ___________________________________________________________
Do you have a written Business Plan? Yes / No
Do you have a written Marketing Plan? Yes / No
Do you use Business Consultants? Yes / No Type Used _____________________________________________
DEMA Member: Yes / No Dive Industry Association (DIA) Member: Yes / No
Will you be attending the 2011 DEMA Trade Show in Orlando, FL? (November 2011) Yes / No
Did you attend the 2011 Surf Expo in Orlando, FL (September 2011)? Yes / No
Do you go to Consumer Dive Shows? Yes / No Attend / Exhibit Which ones? __________________________
Do you go to Travel & Adventure Shows? Yes / No Attend / Exhibit Which ones? ______________________
Your Top 5 needs as a Dive Industry Retailer:
1.
2.
3.
4.
5.
Would you be interested in participating in addition surveys conducted by the Dive Industry Association? Yes / No
Additional comments about the Industry ___________________________________________________________
____________________________________________________________________________________________
¬¬-____________________________________________________________________________________________
Thank you completing this survey. By doing so, youve taken a Leadership role in making this industry a better place to work and youve exercised your right to make a positive impact on the industry.
Please return by October 31, 2011 via Direct Mail, Fax or eMail
