Dive Industry Association Conducting Retail Dive Center Survey

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Gene Muchanski

Registered
Scuba Instructor
Messages
6
Reaction score
0
Location
West Melbourne, Florida
# of dives
5000 - ∞
Dive Industry Association, Inc.

“Building a Better Industry, One Member at a Time”

2011 INDUSTRY-WIDE DIVE RETAIL SURVEY

Contact Information:

Company Name (or DBA): ______________________________________________________________________

Business Structure: [ ] Proprietorship [ ] Partnership [ ] Corporation [ ] LLC

Date opened Business: _________________________ Years in Business ___________________________

Business Address: _____________________________________________________________________________

City / State / Zip: ______________________________________________________________________________

Contact Name: _____________________________________ Title: ______________________________________

[ ] Male [ ] Female Date of Birth: _______________ Highest Grade Completed: ____________________

Business Phone: [ ] ______________________ Fax # [ ] __________________________________

Home Phone: [ ] ________________________ Cell # [ ] __________________________________

E-mail Address: _______________________________________________________________________________

Web Site (URL): ______________________________________________________________________________

Facebook Page: _________________________________ Skype: _______________________________________

Survey Questions:

Store Square Footage ______________________ Sales Floor Square Footage _____________________________

Days/Hours Open: ____________________________________________________________________________

[ ] Own [ ] Rent / Lease [ ] Pool on premise [ ] Classroom on premise

Number of Employees: Full Time __________ Part Time __________ Instructors _________

Do you sell: [ ] Swim [ ] Dive [ ] Kayak [ ] Surf [ ] Apparel [ ] Swim Wear

Major Equipment Lines: ________________________________________________________________________

2010 Gross Sales: $ _______________________ Compared to 2009: Better / Worse

[ ] In-store POS Computer Hardware ____________________ Software _______________________________

Are you thinking of expanding into other watersports? Yes / No

Instruction: Yes / No Agency: _________________ Students per year: _______________________________


Type of Instruction: [ ] Swim [ ] Scuba [ ] Tech [ ] Rebreather [ ] Other _____________________

Rentals: Yes / No How many sets of rental equip? _________________________________________________

Brands of Rental Equipment: ____________________________________________________________________

How often do you sell (rotate) your Rental Equipment? _______________________________________________

Repairs: Yes / No Number of Qualified Repair Techs ______________________________________________

Compressor: Yes / No [ ] Air [ ] Nitrox Type of Compressor ______________________________________

Compressor capacity: __________________________________________________________________________

Do you have a Dive Club? Yes / No Name of Club: _______________________________________________

Do you: [ ] Sponsor Local Dives [ ] Charter Dive Boats

Do you sell Dive Travel Vacations? Yes / No

Do you use a Dive Travel Wholesaler? Which one ? _________________________________________________

Number of Dive Travel Specialists: _______________________ Number of Dive Trips per year: _________

How many dives did you make last year? ___________________________________________________________

Do you have a written Business Plan? Yes / No

Do you have a written Marketing Plan? Yes / No

Do you use Business Consultants? Yes / No Type Used _____________________________________________

DEMA Member: Yes / No Dive Industry Association (DIA) Member: Yes / No

Will you be attending the 2011 DEMA Trade Show in Orlando, FL? (November 2011) Yes / No

Did you attend the 2011 Surf Expo in Orlando, FL (September 2011)? Yes / No

Do you go to Consumer Dive Shows? Yes / No Attend / Exhibit Which ones? __________________________

Do you go to Travel & Adventure Shows? Yes / No Attend / Exhibit Which ones? ______________________

Your Top 5 needs as a Dive Industry Retailer:
1.
2.
3.
4.
5.

Would you be interested in participating in addition surveys conducted by the Dive Industry Association? Yes / No

Additional comments about the Industry ___________________________________________________________
____________________________________________________________________________________________
¬¬-____________________________________________________________________________________________

Thank you completing this survey. By doing so, you’ve taken a Leadership role in making this industry a better place to work and you’ve exercised your right to make a positive impact on the industry.

Please return by October 31, 2011 via Direct Mail, Fax or eMail
 
What association do you represent? I see that you are an equipment manufacturer, What company?

From his profile:

Occupation
Director, Dive Industry Association, Inc.
 
https://www.shearwater.com/products/peregrine/

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