In the end I believe that the price will not be an issue when honestly compared to the same amount of instruction from other agencies and savings such as good gear choices. It's going to simply be a question of whether people with absolutely no knowledge to start with can be persuaded it's in their own interests to learn like this. That's going to be a very hard sell IMO.radinator:One thing to remember is that the $1200 also includes an education in what gear you should be diving.
Imagine if PADI or someone else turned round and said that in order to get a cert to dive you need OW, AOW, and Nitrox plus a few other bits and pieces. I don't think they'd get many takers either. It's not just a question of the money - it's a huge investment in time with no guarantee of passing either. Of course there will always be some who have the means and possibility to take such a course. However there also seems to be a chance that it will add to the somewhat 'elitist' perception of all things GUE in the mind of it's detractors as it seems fairly likely that it will simply stay beyond the reach of many younger, and interested people who would probably benefit a lot from the better instruction.
It's hard to see many students paying for something like this off their own bat.
Still - I applaud the attempt and wish them all the luck. Certainly when my own kids are old enough I would consider something like this for them if they wanted to join Dad underwater. Maybe that's how it will go at first - family connections/friendships providing enough of the 'raison d'etre' to convince people that it's not such a crazy thing to do.