1. Agency for certifications. All other activities support this single goal.
2. Focus on instructors, not dive shops.
3. Make use of expertise amongst membership, not use outside consultants to produce weak materials or courses.
4. Promote true excellence in the instructor cadre, applying high standards.
5. Recognize and promote the need for string foundational skills and beginning with the end in mind philosophy for diver development.
6. Accept that teaching specialist diving activities require extensive specialist instructor experience.
7. Promote business model that ensures healthy income to members through minimum pricing and discourage loss leader and cost-competition mentality.
8. Raise quality and standards to reduce market saturation in supply.
9. Pro-active QA that measures training outcome and safety. Not reliant on unilateral customer feedback, but inspection by agency.
10. Rewards excellence in training, not volume of sales.
11. Trusts in the expertise of its instructors, doesn't promote or restrict training through strict lowest common denominator standards to pander to the weakest instructor elements.
12. Encourages instructor development through low-cost pro level education and sharing of expertise amongst membership.
13. Teach / qualify instructors in specialist activities from subject matter experts, not generic instructor-trainers.
14. Syllabus should develop overall diving skill progressively in levels. Prerequisite training should provide definable skill foundations for next level.
15. All courses should start with a pass/fail assessment of defined prerequisite skills. Formal remedial training should be required, as a standard, if student cannot display defined prerequisite skill set.
Sounds like a summary of what we already have, in principle. You may disagree with the extent to which these elements are accentuated but with the exception of the one I highlighted above (see bold--my addition) I think most agencies cover these bases. Is there room for improvement? Yes. There are also competing priorities of volume (revenue) versus quality but without a certain amount of volume instructors like you would be eating dead crabs from the beach and cursing them for not doing more to get people into the sport. There is a balancing act at work here.
R..