OldNSalty
Contributor
as a PR professional, I am telling you what SS is doing is successfully publicizing the fact that the Japanese are whaling.
Think about it - without SS, very few people would even know. At least now it is happening in the open. Debating tactics and legality is an entirely different matter.
I will agree that Whale Wars has done that in general-this other thing-the thing that shale not be named because it created 300 post that had to be deleted-I don't think that it did much one way or the other.
It was a very small story on the national news that was soon forgotten by most except those that actually are interested in the subject, even if only slightly.
I don't think anyone in the media (animal planet excluded) are actually actively following the story-granted, if something else stupid happens they (the media) will be there. That's their job, their jollies 'Let me tell you about this stupid thing that happened in the artic today.'