First off, I really detest it when people use the F-word - Free. None of it was ever free. Ever. It was not a seperate charge, but it was never free. No business ever gives you anything for free. Somebody is paying for it.
Secondly, please point out the "whine". If all commentary is "whining", then please stop "whining" about my post. I personally do not see anything wrong with commenting on or criticizing the status quo. If you are content to go through life simply saying "it's a futile exercise. It is what it is.", that is your perogative. I choose not to be so accepting of shoddy treatment.
I understand the "why" of their marketing approach. I do not agree that this is their only option, or that it is not possible to break from the pack and do it differently. And if it is excess capacity that is the problem, why are they constantly adding new routes and flights? Why are they not cutting to get to a supply - demand place where they can be competitive and still make money? Suggesting that it is a capacity issue is a gross over simplification of the issues underlying the inability of the airlines to run a profitable business. It is a factor, but far from being the only one.
Well then, since you've got such a deep understanding of how an airline should be run, why don't you start your own? Otherwise, what exactly is it that you mean to do about this "shoddy treatment" that I am so accepting of? Talk is cheap.
One reason I accept it is that it really isn't a big deal to me. There are always options; you could pay extra to sit up in first class in those wide comfy seats and not have to wait in line with the slobbering masses to get aboard. Or you could stay home; that'll show 'em!
You accuse me of oversimplification, but to assume that since I don't raise hell about the minor inconveniences (yes, minor, in my worldview. YMMV) involved in flying that that means that I "go through life simply saying 'it's a futile exercise. It is what it is.'" about everything I encounter, what is that but a gross oversimplification? I choose my fights, and this is one I do not choose. That doesn't mean I never choose to fight. I try not to tilt at windmills, though.
I do a simple cost/benefit analysis when I buy an airline ticket, and if it's worth it, all things considered, I plunk down. If not, well... not. If you are surprised when you get your Visa bill, then you didn't try very hard to keep track of the numbers. It's really not that hard to find out exactly what the bottom line is going to be.
It is very easy to go onto an internet forum and bluster about how much better you could run the airlines; it is quite another thing to actually run one. Drop me an email, though, when your airline starts running flights to Cozumel with wide seats, big overhead bins, streamlined boarding, no charge for checked bags or meals, and what-you-see-is-what-you-get pricing. I'll probably buy a ticket.