This is a matter of constant debate.
When doing dives of reasonable depth, I'm not sure if purging really makes a difference.
At 100ft (4ATA) the gas in the suit will be 75% Ar and 25% air. Since the difference in thermal conductivity is only 50%, not sure if it will make much difference in this case.
As for personal experience, I'm not sure if Argon is noticably warmer or not. There are so many variables: how well rested you are, did you eat enough food, water temperature, air temperature, how much you sweated in your undergarment before entering the water to cool off (yes, this is a major factor in warmth!), activity level during the dive, and most importantly the placebo effect.
I've come to the conclusion that although there might be real benefits, it's not as apparent as switching to drygloves from wetgloves, getting a thicker hood, or getting a warmer undergarment, all of which made me VERY NOTICABLY warmer.
These days I only use argon when diving my double tank setup, which usually involves helium, which precludes drysuit inflation from the backgas. Since I need another inflation gas anyway, I use Argon in this case as it's cheap enough and people say it works. ;-)
When diving single tanks, when I dive air, I inflate using backgas, as I don't feel that the added bulk and hassle gives me that much in return.