That is correct. I have seen hoses were the outer cover has been removed and in the past there have been Scuba hoses that did not fashion an outer cover. Not all constructions are the same.
Most pressure hoses have a braided fiber shell that provides the primary the structural integrity to the hose. Some may have more that one layer, the material of the layer or layer can vary, the weave can also be very different from one to the next. Assuming that all hoses are created equal just shows a basic lack of knowledge on the subject.
As a user most hoses look close to same to most of us, but the manufacturing process, material selection, etc. makes a lot of difference. There are engineers that have spent a good chunk of their life designing pressure hoses for many applications.
Marketing often does exaggerate and distorts the fact, but believing that everything is the same is as naive as believing everything that marketing puts out.