When we wrote the article on neutral, horizontal instruction for PADI, I had to pose for pictures. I posed for them on the knees, and I posed for them horizontal to show the difference. I did all of he basic skills. We had no trouble getting the horizontal pictures--we just had to give a moment's thought to how it should be done.
I agree 100%. It can be done...effectively.
I do worry that there could be a significant 'disconnect' between the PADI media producers and the industry/community. Maybe even with the PADI 'gurus' themselves... if the media doesn't reflect PADI's policies and desired outcomes.
PADI spent $$$ producing technical diving manuals and videos that received harsh criticism in the tech community (primarily the continual 'kneeling'). PADI then spent further $$$'s on mass marketing and advertising its technical programs. Surely, the best 'marketing' it could have received would have been to initially produce respect-winning, 'best-practice' media in the first place... stuff that would be applauded by technical divers...and envied by the other agencies...
I don't have personal knowledge of the personalities at PADI HQ...or those behind the materials production projects... maybe someone here does? But do those people really believe they are producing media that garners respect and admiration externally?
PADI certifies a little under a million new divers around the world per year. They have all their materials in multiple languages. Do you have any idea how many copies of all their instructional materials they have on hand now? Do you have any idea what a financial investment that must be? Any thoughts on how long it will take to finish off that inventory?
I don't think it'd be fair for anyone to level criticism at PADI for a slow implementation. Large organizations tend to suffer slower response and greater inertia than smaller ones. That said, I do think more regular updating of materials, especially videos, would be fair. Some of the resources are just plain antiquated.
For instance, the Wreck Diver course (a 'best-seller') has a terrible video - very old, very 'neon' and very counter-productive in skill demonstration (Hand-on-heart, I can only show as a 'how
not to...' demo). Doesn't the massive sale of Wreck Diver materials and PICs warrant a prioritized re-vamp?
I also think that PADI needs to engage its instructor base in the process of materials/video production. PADI has access to a wealth of true expertise - it's own instructor base - it seems that expertise is largely ignored in course design and materials production.
I've written extensive supplements, created my own training videos etc to use in my courses (where I felt PADI's were insufficient or, even, counter-productive). I'm sure many other instructors have done so also. If approached, I doubt many would be resistant to assisting PADI and improving the 'professionalism' and 'image' of their materials. Indeed, a great many instructors/centers have the necessary resources to professionally plan and film videos... or to produce excellent still photos. Even if editing, titling, voice-over and post-production were done centrally, a vast amount of materials could be swiftly and economically sourced from the 'wider pool'.
I don't know who makes/made PADI videos... I guess PADI HQ staff (?).... but it seems apparent that they have neither the specialist expertise, nor physical capacity to produce a diverse range of specialist training materials/media in a reasonable time-scale. Why not reach out?
Look at the materials which have been prioritized for re-make, they always seem to be shorter, thinner, more sparse. That might effect a financial consideration to re-design and publish them - thinner..cheaper production...sold for the same cost as the old manual. What I
DON'T see is any quality focused consideration to re-design and publish. The financial investment is large, so decisions come only when a desirable return-on-investment is calculated...and that factor alone.
Hence, new specialty manuals (good ROI in cost savings), but little interest in videos etc (low ROI in sales/cost savings).