My hobby is filming sharks and I wish no harm to anyone, but I'm surprised not to see more thread posters protesting the unnatural feeding of sharks (outside of an emergency rescue situation).
Additional injuries, that could have been avoided if the activity was not taking place, does not help the shark.
I'm against fish and shark feeding of any type, even when trying to educate people and take more exciting pictures and video. We do not know, scientifically, how the new learned behaviors impacts these creatures. Does it cause them to fear people less? We don't know. We do know that it does stimulate their eating behavior in ways that does not help them survive over the long-term (without them returning to the unnatural food source over and over). Does it make them fatter? Does it make them lazy? Does it increase their population beyond the natural number? Does it change migration and breeding patterns?
We don't know these answers.
What I do know is that in all of these shark feeding videos, it often causes the casual viewer to be spooked about sharks even more. It shows sharks being wildly excited and aggressively eating meat or fish. Often the ring leader is covered in chain mail and/or just missing being bit. It makes for exciting video, but how is that suppose to calm any normal person and help the shark? On top of that, they are reading about deaths and injuries from these shark feeding events that would not exist except for these operations. Each year there are a few bad events, like this one, and they get global news coverage. Heck, they often end up on Good Morning America and other breakfast shows. And the story line isn't how graceful or non-threatening these sharks are.
I don't know Jim personally, and I won't question his motivations (beyond the obvious motivation of the ongoing revenue stream). But people are getting hurt because of him. Pure and simple. It's likely that sharks are getting a worse public image because of what is happening (i.e. I don't see his harmless shark videos making the breakfast circuit roudns).
And I don't mean to take people's risky fun. I'm a guy with thousands of skydives. But it seems to me that any unnatural interaction between a human and an animal, in it's natural environment, has more downsides than upsides.
Just my opinion. I'm a learner and not a knower. I just wanted to throw my one-half cent into the ring.