If [the proverbial] you are interested in becoming a mediocre diver who is somewhat safe under supervision, I guess the standard 'certification mill' type of course may be for you, but I don't see why you don't just do discover SCUBA courses. If you aren't going to be a safe, independent diver, don't go for full OW.
But that is an issue of instruction not of standards. The standards don't dictate quick courses breezing through material to toss students into the water as quickly as possible at a bargain price -- the market for the recreational diver does.
Which is why instructors are more important than agencies when talking about quality of instruction received by any individual person. Large players in the market are large because they are meeting the market demand. The market demand is for inexpensive and fast instruction.
I know for myself, when I decided to become certified, all I knew about SCUBA diving was what I'd seen on TV. I called up the various shops around me (my first consideration, there are 3 PADI shops and one NAUI shop in driving distance), and I asked two questions "how long" and "how much." I had no reason to suspect that the quality of the course would differ because I had no knowledge of the intricacies of agency certification, or the differences between agencies.
I am not unique. Those are the questions most people ask most shops.
PADI vs. SDI vs NAUI vs whatever isn't an issue of one set of standards being better than another as the standards are essentially identical.
It may be an issue of which portion of the market those individual organizations are trying to capture by how rigorously they (in general) meet those standards - but even that varies by local market conditions.
Courses taught in resort towns, for example, are simply going to be less rigorous than courses taught in non-resort areas (again, in general) because the resort market consists of people looking to get into the water during their vacation as quickly as possible. They aren't interested in taking their whole trip up with instruction, they are interested in getting into the water and diving.
As to why people don't take 'discover scuba' courses instead of OW courses? That is basically two factors. The first is economic - the shops are interested in selling the most profitable service. The second is psychological - people want to feel they are special in some way, and given the choice between certifications that otherwise meet other requirements, they will take the one they perceive as more prestigious.
It is unfortunate that those of us who wish to dive regularly throughout the year have to go beyond average training in order to get what's advertised.
I'm not sure that we don't get what is advertised. My local PADI shop, for example, advertises that OW training will teach a person to:
Plan, conduct and log open water no stop (no decompression) dives when equipped properly and accompanied by a buddy in conditions which you have training and or experience.
It is not advertised that the person will be an experienced diver capable of handling any conditions and dealing with any potential situation with out even thinking twice about it.
The suggestion wasn't that "the readily available agencies" aren't good because others are better. They are independent of eachother. Some offer good training, some offer marginal training (standards).
BTW, I'm not sure I'd agree with your idea of "the readily available agencies." As far as I know, I don't have easy access to SSI, SDI, or CMAS, but I do have easy access to PADI, NAUI, UTD, GUE, IANTD, and TDI.
Well, when it comes to minimum standards quite a few are not (fully) independent of each other, which is why there are many reciprocal agreements of certification recognition between them.
And when it comes to the diving population, UTD, GUE, IANTD and TDI are not major players in the recreational market. They just aren't. Market share is more or less an objectively definable thing. The vast, vast majority of the market is served by a very few agencies.
And those smaller players will probably never be large presences in the average recreational diver market precisely because the higher standards they set preclude them from filling the market space that folks like PADI, SDI, NAUI and others fill.
Even those organizations suddenly increased their instructor presence in the world 1,000 fold, they still could not meet the market demand -- anymore than Rolls Royce can put a car in every driveway even should they be able to find enough craftsmen to up their production to that level. The economics just don't support it.
"Good enough" will always win the volume war for a service market.