I, too, thought the movie was very well done. Unfortunately, when I saw it last weekend there were not that many people in the theater and the ones there were divers who probably already knew about the plight of sharks. I would make a plea to get your non-diving family and friends to see the movie. Maybe that way there can be a groundswell of support to stop shark finning. It's going to take a lot to change the non-diving public's opinions about sharks. The "Jaws" mentality is truly alive and well.
I went to see it the day it opened.There were only 2 other people in the threater with me. On the plus side, they did not appear to be divers. The goal for us should be to get the non-diving public to see the movie. With that in mind, I intend to go see the movie again...& take some of my non-diving friends with me.