Yard work is hard, cooling off. Okay, so this question was asked:
Why did Horse Collar BC's fade away?
And several have given various and similar reasons. I began working for a dive store in 1970 and continued through 1980 starting as the shop boy and ending as a NAUI AI and trip leader coordinator, mostly Scubapro/NAUI stores. When the horse collar was all there was in lieu of nothing, that is what customers bought. When the back inflate (wing) came out customers and industry pros did not know what to make of it and it was not until the tech era that the now called wing caught on. At that time people were still in life jacket thinking mode:
You want to know what killed the horse collar? No, not all the fussy straps, not so much the perception of my Tommy Boy example that apparently some missed the humor in, nope, none of that. It was this:
Yep, the Stabilizing Jacket. And it came in sizes! So the 5-2 and 90 pounds wet woman did not wear the same size as the 6-4 230 pounds man. Game changer and game over for the horse collar overnight
. I was there selling the things. The back inflate (wing) soldiered on in obscurity with early converts like me. I even had a PADI shop in Fort Lauderdale refuse to allow it to be used! But the jackets and their derivatives live on to this day and are by far the most popular and yes I think most profitable.
So ask a question, be prepared that the potential answers might not be to your liking. When the Stab Jacket landed, there was no way I could sell a one size fits all life jacket fitted with a power inflator and all manner of fussy straps dangling all over.
Customer perceptions, one was sleek and modern and the other looked like, well, something army surplus derived like Tommy Boy's picture.