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There is an interesting parallel discussion going on one of the main triathlon forums as to why triathlon participation is dropping. . . .
My guess (apparently wrong) would have been that triathlon participation is dropping because it's no longer extreme enough to be considered as exclusive--the pinnacle of athletic achievement--as it once was. I know as many people who run ultramarathons these days as I did people who ran 10ks 30 years ago. A friend who runs ultramarathons remarked about one of those "13.1" half marathon stickers he saw on a car bumper: "13.1, how cute." Maybe triathlons and ultramarathons haven't quite gotten there yet, but it sure seems to me that scuba is viewed by a certain segment of the younger generation as an "old man's sport."
I think it's a little if everything mentioned so far in this thread.
Too costly
Too gear intensive
Too complicated
Not enough access to diveable waters without extensive travel
Not enough time to dedicate to the sport
Too many other distractions
Conflicts with financial resources for things like starting a family, paying rent/mortgage, car loans.
Too sedate
Too many old people in the sport
Not enough thrill factor
Not enough peer participation
Fear of water
Fear of sharks
Dislike and discomfort of cold local waters
No cultural connection
No societal cultural triggers to spark imagination
I think all of these things contribute.
I'll bet that if you were to stand at the entrance to a mall somewhere and take a poll of every young person under 30 walking by and ask them if they are into scuba diving and if not, why not, I'll bet the biggest answer would be "Actually I've never even thought about it". IMO, the biggest reason is because they have no cultural connection.