I price all my classes so that card processing is included.
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NAUI's $30, but no picture, etc.
I price all my classes so that card processing is included.
PADI just hit 2 million certifications. Even broken down into regional processing centres, that takes a dedicated full-time staff. In your high school, 2500 cards might take (an otherwise employed) office administrator a couple of days... then it's mostly done for the year.
Postage is international. There has to be a consistent price that can cover any postage situation. Obviously PADI profit on internal US shipping, but they shouldn't lose out when someone does a course in Fiji and wants their card sent to their home in Alaska.
Hey, I'm not arguing with you... $37 is expensive. But, without understanding the basis for that cost, I don't think its fair to leap to assumptions. I've worked in the scuba industry (and others) for long enough to know that you shouldn't leap to assume vast profits without understanding that there are some pretty high overheads sometimes.
You're assuming that you aren't getting a "fair price". Others are advising you on the pitfalls of making assumptions...
My last tec student thought I was making a mint out of his $500 course... until I pointed out that I was only making $65 as pure profit for myself. Go figure...
You are correct. 20 million it is.
Does your high school also post them globally?
Just as a note PADI does not ship them globally for that price either. To get a new card to Sweden I will have to pay them 405 sek or roughly 60 usd