I'm both quite vain and intensely ego driven.
I also dive dry.
I live in SoCal.
I wear Speedo brand trunks (best fitting trunks on the planet) and either a Nike or REI branded tank. NO COTTON. This is my base layer. Trunks in either Red, Black or Cobalt. Tanks in either black, gray, or canary - depending on the trunks and my mood.
Footwear has been Reefs flips. Just moved to Ocean Minded and will never go back. The HUGE leap Reefs are over Rainbows, Ocean Minded flips are over Reefs. Color is tanned leather. Sometimes I'll show up on the boat in my Merrills so I'm not schlepping tremendous loads in only my flip flops. Much better on the feet.
Over the base I wear REI-branded medium weight (expedition weight is too much) long undies in black.
DUI 300 Polartech over the REI's and then the DS.
After dive, I pull off the DUI Polartech, pull off the REI undies and I'm back in trunks, a tank and I'll toss on a camp shirt (Solomon or Columbia) color depending on trunks and tank. If Its cool I'll throw over either Nike, Adidas or Northface pull over running pants (black, gray or, well black.) If its really cool, I'll pull over a hoodie and beenie and don the Uggs. If its super cold and windy or raining, I roll in the finest dive parka on the planet: Truwest.
Bottom line: I look good at all times. Its SoCal. Its how we roll.
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Edit
I started thinking about this a little more.
There are three basic types of divers.
1) Those who dive. I mean, really dive (the 150+ a year crowd. I've done about 260 to 270 a year for the last several years now) We're cheap, resourceful bastards.
2) Those who dive a bit (the 50+ a year crowd. Often Vacation divers, resorts, travel, etc.) The money demo
3) Those that talk about diving (the 1 to 49 dives a year crowd. The dive by affiliation group.) This is the internet demo. The people on SB, ScubaToys, etc. The vast, VAST majority of divers are in group three.
Most of the "dive clothing" (the screen-printed toothy T's and mermaid T's and stuff with strong diving icons) is sold to group number 3, as the affiliation with diving is important to this group. They don't dive much but need to be close to diving. That's all good. Circumstances change, and sometimes these group 3 people go start diving more than twice a month and move into group 2.
Your more upscale embroidered wear and destination clothing is sold to group number 2, as they associate diving with their travels to Bonaire, PNG, Fiji and all that rot. They don't dive a lot more than group 3, but they spend a lot more than group 3. These are the 45+ crowd. Live aboards, resorts, destination diving.
The divers in group number 1 wear functional outerwear. These are the frequent local divers. Divers in group #1 are generally not caught dead in "dive rags" because they are not comfortable, are for the most part plus sized (those of us in group #1 mix in a salad and are in the gym often), are cotton, don't last, are not practical when wet and honestly we really don't care about associating with diving as much as we care about associating with an active, fit, outdoor lifestyle. We're the 1% of divers out there. We're not instructors piling on the dive counts - we're the weekend multiple dives-in-a-day AND the mid-week night divers. We don't find time to dive, we make time to dive. We've sacrificed a lot so there is enough time to get in the water often. Diving is more than an affiliation or an annual vacation. Our dive gear doesn't get put away. It rarely comes out of the truck. I wear clothes that work in a 40 degree temperature swing (high 40's in the Am when I start my dive day and in the 80's when I'm done with my 3rd or 4th dive.) I layer. I need stuff that can get salty and wet, packs small, can take washing after washing and just shake it off and work for me. Highly functional, technical clothing like this isn't sold in dive stores.
There is currently no divewear for group #1. We have adapted mountaineering gear, running gear, climbing gear and clothing from other serious, active pursuits to meet our needs.
BTW - love your site. Striking images. LiveBooks? I'm looking to launch mine before summer, and I'll likely use them as well.
You're a SoCal (Venice.... I'm in MDR), you're a pro and you travel so I know you get what I'm saying. ExOfficio, Royal Robbins, Nike, etc. Thats the stuff Group #1 wears. I highly recommend serving group #2 or group #3 with your clothing line. Its a crowded marketplace, but it would be much harder to get group #1 to move to anything "dive" related than it would to get groups #2 or #3 to move from their stale cotton sharkey, frog or dive flag T's to a more practical, functional, upscale, technical dive wear.
Good topic. Come to the SoCal Scuba Show with us. By the 7 minute mark you'll be able to tell who's in group #1, #2 or #3 simply by their body type and what they're wearing.
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Ken