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I don't know HOW they did it, suffice to say that they succeeded in doing so.
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Dumb-down?!? How exactly did Apple dumb-down their product? Making something simple and intuitive is genius IMO. Semantics I suppose.
Anyway, I think diving and its gear isnt so complicated that someone needs to dumb it down.
I'm newly certified and am looking to start buying my own gear. The are so many manufacturers I don't know where to begin. Is there a manufacturer or two that would be considered the Apple of the scuba world? I.e makes amazing products, easy to use, solid, reliable, they really think through how the user will interact with the product, stands by their products and continually innovates?
My limited experience with five or six companies so far makes me think the people who work at the companies never use their own products, and just crank out stuff with no thought about the design or purpose.