From
Poseidon :: News
2011-03-06
INVESTMENT OPPORTUNITY
Article about the new team and the investment opportunity with Poseidon (in Swedish)
http://www.poseidon.com/index.php/download_file/-/view/388/
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di.se · DITV TODAY'S INDUSTRIAL · SATURDAY 5 MARS 2011
NEWS
Finn Johnsson hope that many more will reach the bottom
Finn Johnsson, former chairman of the automotive group Volvo, has a nyvunnet
interest - diving. Together with four business associates, he enters as the majority shareholder in Gothenburg - based dykutrustningsbolaget Poseidon, where he has become chairman.
With new technologies and experienced managers on board is a sleepy company that kept up with the diving industry since 1958 become a growth rocket. Finn Johnsson to track sales, which have been around 30 million grains of the last few years, will explode.
Two years before
"We are optimistic about the volumes and the end of 2012 we will be well above
200 million. Technically, our rebreathing the biggest thing that has happened diving industry for 30 years. We are two years ahead of other its suppliers. Can we just get close to the rate of growth there will be a great revenue growth, "he says.
Rebreather is a closed breathing systems for sports - diving, which means that oxygen is re-used and dive time can be extended to several hours. With the product in place takes Poseidon now in 93 million of an issue for the implementation of a global market - betting and refinance the company reached with the major losses during the development period.
A coincidence
The project was estimated to cost 15 million but the bill ended the nearly 90 million. According to the prospectus shall Poseidon 2015 on - put 1.5 billion. Is that what you had in mind when you left the Volvo? "Absolutely not. It was just a coincidence that my good friend Philip Diklev found this. He talked about this promising dykföretaget. I could nothing about diving, but I can run a company. "
"We have come to know the company the last five months. We have developed a prospectus and we know more about the diving industry than most, "says Finn Johnsson. As a former officer, he has some experience in diving, albeit limited. "We stepped down into a tank in Karlskrona once, but it is also my only experience - hot," says Finn Johnsson.
Creating demand
Now he expects that 10 percent of the world's 8 million active divers should buy
the new equipment. "We are certified by the world's two largest dive - instructor schools, so we create one right after - the question." Diving Finn named owner - the company in which the five businessmen channels its ownership interest in Poseidon. "We had to find a name quickly. The proposal was not mine, "says Finn Johnsson was the ingenious name.
Many mission
Mr. Johnsson is chairman of the steel company, Ovako, concrete company, Thomas Concrete and City Airline. He has declined re-election to the construction company Skanska's board, but its future role on the boards, he would not comment.
"It is a matter of choice - the two preparations, and if I ask a place available
is not there a discussion I shall keep with the media, "he says.
RICHARD BRAS
richard.brase @ di.se
031-701 51 54