I have several different answers, choose which one best fits your situation:
A) if you know nothing about regs, are not mechanically inclined and are happy about that, and abuse your equipment, then follow the manufacturers recommendations and take them into your LDS on a regular basis. Pool dive the regs after each service to ensure they are working as good as they were before they were serviced.
B) if you are slightly mechanically inclined, hate getting ripped off paying for stuff you do not need, and do not abuse your equipment, then buy an IP gauge, learn how to use it. Also learn how to do simple inspection and cleaning of the second stages to remove sand or debris. take your regs into your LDS only when they need it.
C) if you are mechanically inclined, then you can learn how your regs work and perform all of your own service. Inspect regularly, Service as needed.
A well cared for reg can go hundreds of dives with no issues. An abused reg will need service right after the first salt water dive...
My regs are approaching 30 years old and I originally had them serviced every year by a LDS due to fear mongering by the scuba industry. Then they screwed em up. Several times. By several different LDS. I also realized that the service costs were about 1/3 the cost of a new reg. So I now service my own regs whenever they need it. Since I am a vacation diver I clean and inspect them after every trip.