The second point is about the poor attitude among dive shop owners and employees. I think this is, in part, due to the fact that the majority of dive shop owners aren't really businesspeople ... they're divers trying to figure out how to earn a living doing something they got into initially for recreation. As such they lack not just the business skills to understand how to run a business successfully, but the social skills needed to enhance the customer experience. Dive shop owners rely on loyalty ... but loyalty isn't a valued commodity in most of their business transactions. Without some sort of feedback mechanism, it cannot sustain itself.
I think this is the biggest problem with the industry... The bridge between the manufacturer and the consumer is truly a rickety one. Too many shops just don't have the business sense to survive in this day. Too many shops are just hobbyists who love scuba, and opened a store without a lick of previous business let alone retail experience. This is a bigger problem than your "walmart approach" to diving if you ask me.
I also think one of the biggest hindrances to new diver acquisition is the macho elitist attitude by so many people who profess that they love the sport so much, but really don't want to nurture other people into the sport, unless they learn the right way to do it. (I'm not saying that you are one of these people Bob
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Also, most people in diving retail don't understand that the dive shop down the street isn't their competitor ... the bike shop, ski shop, boat store, and fishing store are ...
I don't know if I agree with this. When I was in retail... I viewed everyone as my competition. Why ISN'T the dive shop down the street competition. It's a small pie. I'm fighting for my piece. Which means that I should do the best I can to make my shop a success, and not look over my shoulder at what the other guy is doing.
Again, this goes back to my previous statement. Maybe if more shop owners were better equipped to handle shops, they'd be more successful and reach more people? How many times have you walked into a dive shop, and its unkempt, merchandise isn't even displayed nicely (like in piles), and they're poorly stocked with parts and accessories. Recently while in California, I had to visit 4 dive shops just to find an O-Ring for my DIN regulator
- This illustrates my point I hope?
THe things that bug me the most are manufacturers that won;t sell me service kits for my regs, those that push shops to sell overpriced gear to new divers, and the just enough is good enough approach to training in the hopes that divers will HAVE to come back.
Are you a service tech? Why should manufacturers sell direct to a guy? Because you're an instructor? What other industry would supply just regular folks with parts to do service on specialized equipment? Why shouldn't manufacturers sell parts for specialized equipment through their network of dealers?
I can fix my own regs and would prefer to.
Sending divers out with just enough skills (if they can even be called that) and knowledge to not kill themself is not training. At least the last I can address myself with my classes and hopefully my message in the the different media I use to covney it.
So is this just about your book?
Finally I'd like to see dive ops take some responsibility when it comes to putting unqualified divers in the water. DON'T FRIGGIN DO IT! Stop taking OW divers to sites that are beyond their recommended limits and sending them out with DM's and instructors who don't care. Divers are getting bent, scared, and even killed by the ops that do this. "We do it all the time and no one gets hurt" IS one of the biggest BS excuses I've ever heard. And guarantees I will never use you, will never recommend you, and will publicly call you out on this crap whenever I see it done or have a diver tell me you did it.
Really? Do you think that divers don't LIE about their skill level? Is OPEN WATER diver NOT a certified diver? If you're suggesting that OPEN WATER means that we should restrict open water divers to nice shallow little reef dives, then that would really suck for a lot of people.
I didn't get my Advanced Open Water until I had more than 50 dives. Did that mean that when I had 49 dives, that I shouldn't dive on a 70' deep shipwreck? Can I not make a decision for myself, and take responsibility for my OWN actions?