Being a Harley rider of many years, back in the days when AMF owned Harley-Davidson the product quality wasn't very good, we used to say AMF stood for "another mechanical failure".
Yes, the quality of Harley's bikes wasn't very good when AMF owned them, but in all honesty, it wasn't before either. If you take the time to read the numerous books on Harley's history you will find that AMF saved Harley from the same fate that Indian went through. Harley was so far behind the times in the late 1960s that they were actually in bankruptcy court. The fact was that they were about to close the doors for good. AMF kept the factory doors open. They also were the ones that started the engineering design of the Evolution engine.
True, the quality didn't improve while AMF had them, but consider that statement...During the 1970s American automobile quality was pretty lackluster too when compared to Japanese and German products. Unfortunately, and primarily due to the bean counters, our motor vehicles did not advance in a timely manner. That is the big reason why the Japanese cars began to sell so well during the same time period. If you sit around and rest on your laurels, the competition will pass you by. Compare the 1969 Honda CB750 to the Harley Sportster to see what I mean.
Harley did make a pretty good move when it purchased Aermachi in Italy. Harley's small bikes like the Sprint and various two-strokes sold pretty well. They were pretty well made, but still a few notches below the Japanese bikes. Their engines were robust and powerful. The 2 stroke race bikes won the 250-350cc world championship a number of times in the mid 1970s. Their dirt bikes such as the SX250 also did well in events like the Baja 500.
The HD Company is a great example of how a corporation can turn around. It wasn't until the bean counters realized that quality comes first that they cleared the hurdle. I do like Harleys, and find their design very attractive to the eye. I do believe though, that the fad is slowing down.
As a lifelong rider, it bothers me that guys (especially 40+) will go out and buy one as their first bike. The fact that MC deaths have risen dramatically can largely be attributed to that.
Greg Barlow