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When doing so in a humorous, obvious way, and pointing out that it's not what was actually said, then yes.
You have a conflict of interest. You sell ScubaPro products. You make money by selling ScubaPro products. Online. You are using ScubaBoard as an advertising platform to enable your online shop to sell even more ScubaPro products. You are by definition a highly biased source.
I don't see that as the main problem in BD's posts although it does get old. The real problem is the inability to provide objective rational to so many of his claims of "best".