First, sorry for my long delay in responding...been on the road on business.
MHK:
I believe you missed my point. My position wasn't a consumer wanting more content for less money, as you suggest. I agree, most consumers want that. My position, in the instant case, is consumers in the dive industry a.k.a. students wanting less content for the same money. That stands in startk contrast to anything I can think of.
Its not that the customer wants less content (for same price): what's happening is that they see 'value added' in not having to do the checkout dives because they don't believe they add adequate value, in combination with it having drawbacks.
In essence, they're saying that they're willing to pay more for a product that is more convenient to them, even if it is slightly (but not significantly) "less" by some other measure. Here, the scheduling of the required check-out dives can be personally inconvenient, and/or require a coldwater dive (discomfort).
FWIW, if my wife was taking a Nitrox class and she was given the option of paying an extra $50 to skip having to do two checkout dives in our local 40F quarry, I know that she would pay it in a heartbeat.
Even though you may perceive it as offering less content for the same price, this is still the consumer deciding for himself what he believes is "Best Value". The difference is because you're not assigning the same value weightings on the various product attributes as the customer is.
All too many divers look at the c-card as the end game...
And this is perpetuated by *all* the Agencies. IIRC, even the old "500/1000/5000 logged dives" C-Cards weren't completely free.
I'd prefer divers worry less about the c-card and more about the underlying knowledge that the c-card is supposed to represent.
Sure. And you can influence this yourself within your own Agency by having them formally advocate a policy of common sense.
The easiest example that comes to mind are highly experienced and qualified divers who get hassled by stupid diveshop people, such as over the lack of a pragmatically meaningless (but trusted!) Agency-issued "credential", instead of actually accessing the customer standing in front of them. This is not profound news...this issue has been around on for years and years....take a look at
this detailed narrative of an Instructor's experience from 1997 that really says it all.
The dive industry is too much like the Boy Scouts merit badge mentality..
That's because the Agency's business model is that they exist to sell C-Cards.
Once a regularly practicing diver gets a decent amount of experience under his belt (IMO, 5+ years), they correctly recognize that while training has real value, the C-Card is little more than an additional "Agency Tax".
-hh