I do not like the package relying on a bungee to hold it together and keep it attached, keeping it compact is cool but relying on the bungee to keep it attached is no good - that bungee will fall off when you jump in the water some day - the picture below is fine BUT:
Instead of clipping that double ender to the spool, take the black line between the spool and smb, fold it in half and push it thru a hole in the spool towards the outside and clip your double ender to that loop, keep the loop small. When you are sitting in the boat and moving around, things rubbing into you - there is a chance that double ender will unclip itself pushing right against the spool. When it's clipped to the loop, I have never ever had one come unclipped. Just sitting on the couch you can try moving it all around and see the difference.