. . .The Thai hospital [Bumrungrad] . . .in Bangkok is attracting a growing number of American patients seeking high-quality care for a fraction of the cost at home. . .has been a beneficiary of the crisis in health care in the U.S., where some 47 million Americans are without health insurance and health-care inflation is becoming a bigger concern for companies. "We are not positioning ourselves to be the solution to America's health-care problems," says Schroeder. "To some degree, we are a symptom of the problem. We are a very glaring example that there is something wrong. Otherwise [the American patients] wouldn't be coming. They're not coming because they like Thai food; they're coming because they have no other choice."
. . .Last month, Bumrungrad announced an alliance with Blue Cross & Blue Shield of South Carolina, with the American insurer agreeing to cover expenses for members who travel from the U.S. to the Thai hospital (BusinessWeek.com, 3/13/08). Bumrungrad has recently arranged for executives from other insurers and their corporate clients to take what the hospital calls "familiarization trips" to visit the Bangkok facility. . .