What light do you have? Camping lights aren't meant to give a nice narrow beam of light. The Princeton Tec Yukon, for example, has a high power 1 watt LED, and is clearly designed to light up a wide area in front of you. The Impact II, by comparison, gives a very tight beam [clarification: the Impact II uses a single conventional LED, but it is very focused and gives a tight beam]
It's possible to get a nice tight beam from a high-power LED, and it doesn't need to be "focusable," it just needs to be "focused." Ask C8 eLED users how "worthless" their light is with the 5 watt LED in it.
You obviously haven't seen the product in question. Neither have I, but I know that the high power LED's are promising and the light can obviously be focused into a beam. I doubt of Halcyon would release a backup light with an unfocused beam. I'm not saying the light will be great, obviously I haven't seen them.. but I'm not discounting them out of hand without knowing anything about them.