I think what you buy will be determined by how sensitive your skin is to itchy wool. A friend has some cheapo stuff from Amazon. He let me tough it. Scratchy as hell. The Smart Wool is soft enough to not irritate my skin. It’s the first wool ever I’ve been able to wear. So the Smart Wool is worth every penny in my book.
If you ever make it down there, I can do a blind comparison for you. Smartwool 250gr vs the Meriwool 250gr. I can't tell the difference, but my fingers are fairly calloused.
But that opinion might change when I finally dive it in a couple of months.