its not a big deal to not get a card with the bc, because you can probally register the equipment on the internet, which most manufactors want you to do anymore. i have not seen one of the cards with serial numbers on it in a while, but thats not to say some gear dont still have them.
but what i didnt see mentioned in your post is that the owners booklet was filled out by the shop you got your gear from. the last couple pages of the book should have spots for the servicing of you equipment. this needs to be filled out every year when you get your gear serviced. if they did not fill in the intial space for the first year (which would be date of purchase) they might not be an authorized dealer, and now you wont get free service kits when you do yuor annual service.
good luck with your registration, and have fun with your new gear