First, thank you for your July 20, 2004 letter to Mr. Barnett regarding parking at our point Dume State Beach parking lot. We also received a letter from one other gentleman that was practically identical to yours, so I will respond to both of you.
For background purposes, you should know that Parking Concepts, Inc. (PCI) has operated the 33-location, 10,800-stall beach and Marina del Rey parking lot contract, under a services agreement with the County of Los Angeles Department of Beaches and Harbors (DBH), since October, 2000.
Our contract is quite specific and very narrowly defined in that the DBH has complete control over parking rates, staffing, operating hours, the authorization of film permits and the issuance of special permits for parties and events on the beach. PCI has no authority or descretion in these matters.
In regards to film crew parking and/or filming on the beach and/or occasionally the parking lot, the public's ability to access the parking lot and/or the beach is always the controlling issue. Never is an entire lot allocated to a film crew or event. Public access and reasonable accommodation is always considered. It is true that on occasion , a specified area may be restricted for brief periods of time, but the entire parking lot or beach is never closed to the public.
In regards to the parking rates our attendants charge, these rates are mandated in our contract. All rates are set by the County of Los Angeles Board of Supervisors and approved by the California Coastal Commission.
You should be aware that parking revenue is one of the major sources of income dedicated to beach maintenance and lifeguard services. Los Angeles County beaches are among the cleanest and safest beaches in the country. I am sure you can appreciete that maintaining these facilities is extremely expensive and all sources of revenue must be pursued. I would also like to mention that PCI's revenue "share" is less than two percent (2%) of gross receipts collected.
In regards to your suggestion that the public should be informed if "a portion of the beach is closed", this is not practical, nor is it something a parking attendant should be responsible for.
At any given time, on any given day, various portions of any beach may be closed or restricted due to maintenance issues, unsafe surf conditions, pollution matters and yes, filming or special events. These restrictions may be in place for a few minutes, hours or possibly one day. Rarely more than that.
We cannot be in a position where our attendants [are] holding individual's personal identification in the hopes that they will come back and pay for their parking. That is not a practical solution.
Making refunds is not something that we are allowed to do. We cannot "re-issue" a time and date stamped ticket and any refund program would totally compromise our revenue control program. We must maintain strict and rigid operating procedures to insure the integrity of cash receipts.
I am sorry that we cannot, under the current circumstances, accommoate your needs. I hope you understand that the procedures in place have evolved over a period of time with the goal being to operate and maintain our (your) valuable coastal recreational areas in a safe and pristine condition.
Also, you should know that commencing early September, staffing at the Point Dume State Beach parking lot will be scaled back substantially which should provide some relief to your situation.
Once again, thank you for your letter. If you would like to discuss this matter further, please feel free to contact me directly at [number supressed to keep him from getting spammed with phone calls]. I would be happy to discuss this with you in more detail should you care to do so.
Sincerely,
Robert Hindle
Vice President