Marketing material is supposed to show what you're selling. It's to make a good impression and demo a level of skill and expertise.
Yes, marketing materials are supposed to accurately depict the product. Paradoxically, it seems to me, while slick advertisements for consumer products tend to make the product look better than it really is, those training agency videos make the product look bad to viewers like you who have the expertise to know.
Pictures and videos on an shop/instructor/ageny site are not picked at random. When PADI put out these awful sidemount add pictures they thought they were good... which is a sign of incompetence. Lucky for them, the average backpacker in Thailand doesn't know how bad it is... but those people are the target audience.
I'm sure they're not picked at random, but are they picked by really good instructors from out in the field, or are they picked by back-office people who might be more interested in whether it looks like the students are having fun than the technical details? I completely agree they could do better, but to reiterate my point, I would not put quite
so much weight on the videos in judging the agency as a whole as you seem to. Giving one's opinion that Agency X sucks or most instructors from Agency X suck based on those marketing videos seems unfair to me. We disagree. Okay.
By the way, the "average backpacker in Thailand" probably isn't reading opinions of Agency X or their instructor corps on ScubaBoard, so why bother posting the opinion? It's not helping those people. Rather, the generalization is potentially irritating to instructors of Agency X who might actually be good instructors and doing the best they can to help steer the agency as a whole toward higher quality.
If they are sloppy and complacent with the stuff they do publically, I don't wanna see what they do when there is no camera around.
I agree. Still no need to post a sweeping generalization that Agency X or their instructors all suck based on those videos. Criticize the individual videos if you wish, and let that one backpacker in Thailand who somehow wanders from Instagram over to ScubaBoard draw their own broader conclusion if they wish.
So one of the things they are actually correct about, didn't sit well with you. Why would they remove it? Again, is basically part of the sales pitch. Why in the world would you or any other person pay 2x or 3x or whatever more if they didn't expect a better standard or something better in some way?
I don't particularly care for so-called comparative advertising in general. To make a sales pitch, there's no real need to denigrate your competitor's product. I guess it works, because it's done all the time, but it turns me off. GUE may offer superior training, but the tone of superiority turned me off when I read that bit in the Fundamentals of Better Diving book. Anyway, we're talking about agency bashing in a public forum, not in a book that's arguably "part of the sales pitch" for Fundamentals.