Content may include:
1.) "Why PADI is an easy target"
PADI certifies more divers than any other agency on the planet. When you're at the top, everyone else is trying to reach your success. This envy usually manifests itself in negativity. Similar to a manufacturing company - when you produce 10,000 units it's pretty easy to knock the larger competitor making 100,000,000 units. When your reach a similar production level, you find out you have the same problems and challenges.
2.) "How to impress upon others that the certifying agency has something to do with their diving skill"
This will be a tough one since anyone who dives knows it has very little to do with the agency, and more to do with the instructor and student.
3.) "XYZ agency divers are better than PADI divers"
Related to topic 2 but requires a seperate chapter. We take the top technical cave diver on the planet certified by XYZ agency and compare his/her skills to that of a PADI Discover Scuba student. The differences in skill are quite laughable! (Of course this all falls apart when we match the top technical divers in the world represented from each agency - we find out they have about the same skills).
--Matt
PS In my opinion PADI would be better served with stricter quality, course content, and instructor provisions in place. I think their muscle has been too focused on marketing vs. top quality education. I have no regrets having been certified through PADI. I have written them several times with suggestions for increasing their minimum standards. The PADI bashing is just stupid without recognizing the successes and what they have done for scuba which benefits all of us - PADI certified or not.