I have dove with Pacific Dive and had a great time. Artie & Piper (owners) are cool people. My recommendation (as to any dive shop) is to ask the questions regarding what you expect from a dive shop, such as transportation, food, condition of rental gear, marine life education, group sizes etc. As a new diver, you may not yet know what aspects of a dive service you like or dislike, but as you gain more experience you will find what aspects are important to you.
I have had divers prefer to be pampered both on the surface and underwater and others that want more to be left alone within reason and care more about how the DM/instr conducts the dive tour.
My personal preference is that the staff be safe, professional, courteous, and that I get out of the water with more knowledge than I entered with. I could care less about whether food is provided. Pacific Dive is a good shop in my book.