Way too late. I'm afraid the name, and the battles it generates, is here to stay.
I agree, more or less, with your thinking though.
Tom
I agree, more or less, with your thinking though.
Tom
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It doesn't matter why. Anyone who looks can see it's a "hot button," and gets under lots of people's skin. All it takes is a few jerks with an "I'm doing it right, and you're doing it wrong" attitude - and if you haven't met 'em, just take a look at the little video we recently saw here on this board. Your call for calmness falls on deaf ears when directed at anyone who's been subjected to some of the typical DIR invective spewed from some of its more vocal proponents. So let's turn the question around... Why do you defend such an obnoxious marketing slogan if it isn't worthy of "importance?" Hmmm???Iguana Don once bubbled...
Why do people get so upset at a Marketing Slogan.
Don't we have more important things to worry about.
Geeze, if DIR gets under your skin, I would hate to see what something really screwy does to you.
Just my .02
O-ring once bubbled...
Simple
Holistic
Integrated
Technique
~or~
Basic
Immersion
Technique
Centrally
Hogarthian
Those would look good on a T-shirt...
Rick Murchison once bubbled...
It doesn't matter why. Anyone who looks can see it's a "hot button," and gets under lots of people's skin. All it takes is a few jerks with an "I'm doing it right, and you're doing it wrong" attitude - and if you haven't met 'em, just take a look at the little video we recently saw here on this board. Your call for calmness falls on deaf ears when directed at anyone who's been subjected to some of the typical DIR invective spewed from some of its more vocal proponents. So let's turn the question around... Why do you defend such an obnoxious marketing slogan if it isn't worthy of "importance?" Hmmm???
The first rule of effective communication is "The message recieved is the message." And the message of "DIR" is loud and clear, despite the protestations to the contrary.
Don't you have more important things to worry about? Dump "DIR."
Rick
Iguana Don once bubbled...
Ya know, I can't stand Dodge Trucks, but when they came out with their "New Mayor of Truckville" slogan, I didn't start an all out hate campaign against Dodge Trucks. I just still hate them as much as ever, and haven't lost a night's sleep yet.
Iguana Don once bubbled...
"Dump DIR", Rick, that ain't in the cards.