Katz:
Of course. Atomic mask is a gimmik. Both X-vision and Big Eyes/Matix has better down view and cost significantly less.
I wouldn't say that unless:
1. You have tried the mask yourself
2. You decide that you speak for every SCUBA diver in the world
The reason there are so many masks out there is because each fits a little differently, each looks different, each has a different viewing angle, each has a different volume, each has a different level of comfort, and each has a different level of quality.
While it may not make much of a difference at all, they are using higher quality lenses than many of the other manufacturers. Plus the quality of construction is top notch.
Now, I don't think you can call them a gimmick just like I won't go and call a pair of fins "gimmicky" or "bad". Because, when it comes down to it in the end, its all personal preference in this sport. Whether you like something or not does not affect anyone else. If a person likes a mask because it fits well...good! He will likely use that mask for a very long time and make the cost difference almost negligible.
If you don't choose to check out the mask, or use it, that is fine. But I wouldn't discourage other forum readers to at least go to their LDS and try it out for themselves and decide if its worth the money. :14: