I think that Apple's target market is people (like me) who appreciate and are invested in the Apple ecosystem, and are considering upgrading their Apple Watch for this new functionality. There are plenty of people in this thread who don't like Apple on general principals, and aren't open to this product.
I doubt that there are many people who would want something like this, and would also just compare Apple to some Garmin/Android product and decide which one they want based on features.
Just like virtually no one in the US looks at the Democratic and the Republican candidates for a given office and then decides by comparing their policy statements!