Shasta_man
Contributor
Interesting question, Jon. Since there are a lot of arrangements etc that go into a trip that are well beyond control or the ability to "relieve" through reimbursement, it seems the right thing to go on the trip.
However, it would be reasonable to try to mitigate the risk to the company by clearly stating a minimum number of divers and how many divers are booked. The advance booking discount is an interesting idea, though I would think most people would book somewhat well in advance. That's definitely the case in Pacific liveaboards but maybe not in a "local" one. DEfinitely some serious spreadsheet time is needed.
Another point I never sent was that you don't have to necessarily underprice versus the other established operators. While the boat may not have the looks of the others, you could do a lot to the "service" part of the equation to equal what you get from the others. Not to go to the snob end of the spectrum but just things like improve the interior of the boat, better food, a dedicated food staff rather than the "crew guy waiting for you to finish eating so he can" system. Dive guides in some places (to show you, not to force you to follow) rather than the we're (crew and guests) all on vacation vibe I got on my trip. I think people will react to these improvements in their service. It's really how you're treated and little things that makes a lot of the impression. That and you have to have good diving first. You have to have a reason to go there. The boat has to be in good working condition and reasonably ship shape, but not necessarily look like the Aggressors. That's what will bring people. And none of this St Croix great wall diving but most never actually get to those places crap. And got to have a strong captain and a good company to work for which fosters pride in the company employees.
However, it would be reasonable to try to mitigate the risk to the company by clearly stating a minimum number of divers and how many divers are booked. The advance booking discount is an interesting idea, though I would think most people would book somewhat well in advance. That's definitely the case in Pacific liveaboards but maybe not in a "local" one. DEfinitely some serious spreadsheet time is needed.
Another point I never sent was that you don't have to necessarily underprice versus the other established operators. While the boat may not have the looks of the others, you could do a lot to the "service" part of the equation to equal what you get from the others. Not to go to the snob end of the spectrum but just things like improve the interior of the boat, better food, a dedicated food staff rather than the "crew guy waiting for you to finish eating so he can" system. Dive guides in some places (to show you, not to force you to follow) rather than the we're (crew and guests) all on vacation vibe I got on my trip. I think people will react to these improvements in their service. It's really how you're treated and little things that makes a lot of the impression. That and you have to have good diving first. You have to have a reason to go there. The boat has to be in good working condition and reasonably ship shape, but not necessarily look like the Aggressors. That's what will bring people. And none of this St Croix great wall diving but most never actually get to those places crap. And got to have a strong captain and a good company to work for which fosters pride in the company employees.