Actually, if you carefully read Bob's material, you'll see that gas management can be done four different ways.
The first way is "all available gas". That's like a drift dive off a live boat; you can dive until you reach your "rock bottom", or minimum gas, and then ascend. The boat will pick you up wherever you are.
The second way is "halves". That's where it would be NICE to get back to where you started, but it isn't critical. Our shore dives are like this. If worst comes to worst, we can surface swim back, but we don't want to. So we take out rock bottom, and use half our remaining gas before we turn around and head for shore.
The third way is "thirds". This is where you HAVE to get back to your starting point. An example would be diving off an anchored boat on a wreck. You have to get back to the anchor line to return to the boat. You can use a third of your gas (after you have taken out rock bottom), because, if your buddy goes OOA at the point where you are at maximum distance from the upline, you will have to air-share back, and that will take twice as much gas as you have used getting to where you are.
Note that all of the above strategies take out "rock bottom" -- This is because, at the end of your dive, you must do an ascent, no matter what has happened beforehand.
The fourth strategy is pure "thirds", and it's only applicable to situations where you must get back to your starting point, and your starting point IS the surface. In other words, the pure rule of thirds is really only used in caves.