Playa Bonita is located on the wild caribbean coast of Cozumel, 20 miles from civilisation.
There is no cell phone reception there, US citizens who insist on visiting this remote, isolated part of the island should therefore plan their visit with extreme caution. Risks can be mitigated by carrying a functionning satellite phone at all times. The restaurants being closed before 9 am and after 5 pm, visitors should carry water, beer and food supplies in case of an emergency, as well as a portable potty.
Visitors must be aware that driving a moving vehicle in that area significantly increases their risk of death and injury. Slow bumps called topes are common on the road, as well as pot holes. The bewitching beauty of the landscape, as well as the presence of sunbathing topless women on some stretches of the beaches also commonly distract drivers, amplifying the danger of accidents in that area.
All drivers must also be warned than strong winds are common along that road, presenting additionnal dangers. They can make your vehicle swerve. Furthermore, the kite boarders riding in the nearby ocean can be caught in wind currents and crash into your moving vehicle.
It is of utmost importance that visitors also abstain from walking, sunbathing, relaxing, swimming and generally engaging in any type of activity in the area, due to the risks of, among countless others, contracting a tropical disease after being bitten by a mosquito, getting sunburnt, being run over by a car while crossing the road, cutting your foot on coral, being caught in an undercurrent, getting hair frizzles from wave mist, falling off the steps of Coconut's after too many margaritas
For all these reasons, you should absolutely avoid visiting Playa Bonita and the entire uncivilized East coast of Cozumel unless touring with the Navy Seals.