To the Geeks, I became like a Geek to win the Geek... (paraphrased I Corinthians 9)
What's really amazing Rick, is how the Dive Industry (especially DEMA) has completely lost this concept. Whether you're selling religion or gear, if you can't identify with your potential clients or they can't identify with you, you're gonna miss quite a number of converts. People have criticized all the new stuff we roll out from time to time, and it's usually those that can't see that not EVERYONE uses the internet (or ScubaBoard) in the same way. Like the quick reply at the bottom of our PMs now. Some love it and some loathe it. They can still reply the old fashioned way, so it's really no big deal.
What's really amazing Rick, is how the Dive Industry (especially DEMA) has completely lost this concept. Whether you're selling religion or gear, if you can't identify with your potential clients or they can't identify with you, you're gonna miss quite a number of converts. People have criticized all the new stuff we roll out from time to time, and it's usually those that can't see that not EVERYONE uses the internet (or ScubaBoard) in the same way. Like the quick reply at the bottom of our PMs now. Some love it and some loathe it. They can still reply the old fashioned way, so it's really no big deal.