Landstander
Contributor
The Self-Reliant diver course is nothing like the way things used to be, when courses were so wonderful and the fatality rates for divers were several times higher than they are today. For example, it requires the student learn to carry and use a redundant air source, something that was never a part of the marvelous training back in that golden age.
As for how much money PADI makes on a Distinctive Specialty course and how the course is priced, Colliam7 was exactly right. Once the course has been approved and the instructor certified to teach it, the only money PADI makes is the certification handling fee. The course is priced by the individual instructor/shop for whatever they think is appropriate, considering their overhead, etc. If the student just wants the course without a certification card, PADI does not get a dime when the student takes the course.
Most of the unusually named courses, like Zombie Apocalypse, are just ways to gather interest in a course that actually teaches worthwhile skills in a fun environment--as that course does. If you get past the title, you will see that the student is actually learning something valuable while taking instruction at a reasonable rate of pay for the instructor/shop.
So why make all these courses PADI-approved Distinctive Specialties? Why not just teach the course without the approval? It's for legal protection. A friend and I collaborated on a workshop with no certification involved, one that worked on good, solid advanced kicking skills (frog kick, modified frog kick, back kick, etc.), buoyancy, and trim. My friend was an attorney, and he consulted with other attorneys after teaching it for a while. He was advised that if there were an accident while doing the workshop and he were sued, he would have to prove to the satisfaction of an untrained jury that what he did in that workshop was within the standards of the dive industry and not some rogue thing that he came up with. By having the course approved as a Distinctive Specialty, he would not have to do that any more. The fact that the largest agency in the world had reviewed the course content and approved it shifted the burden of proof to the plaintiff, and they would find it almost impossible to argue against that approval. So my kicking, buoyancy, and trim workshop is also now a Distinctive Specialty, and for the same reason.
This might actually have been the most interesting and informative post in the entire thread. Thanx @boulderjohn! (-;