The day that REI, or Sportsmans warehouse begins to sell scuba equipment..........the LDS as we know it is doomed, Just like the "Mom& Pop" stores and all the beter, because they are better.
They hire "good" people, make use of marketing, make use of buying power, and more importantly, make use of market research....people that hike may have a predisposition to camping/ rock climbing/ fishing/ hunting/ perhaps even scuba.....these people are known in the "trade" as "outdoorsmen" , and we are them even if we don't participate in all of the activities.
If for example IF REI were to enclude SCUBA, my guess is that they would put large deep lexan "pools" in their stores for training,but also,
to stimulate intrest, just as they place the "climbing walls', and you can bet your butt that they would have said facilities filled..
Im thingthing that that a market corretion is due, prices, and service must come to an equiberlam,or shos must die.