Interesting. The local shop ran $250 for the book/DVD (had to buy the DVD). There was supposed to be a pool session but the instructor didn't show up. Later it was described as a maybe. There was also another night of going over the answers in the book, which was pretty rapid and something that could have been done better with CBT or something.
Then there was five dives required, which had instructor fees (which is fine by me).
Then the cost of the card. Really my beef is with the 1st part. Why charge so much for the book if all the other parts are going to have fees. But in the end, like I said, I could have learned the information from reading the book.
PADI is a business. Shops using PADI materials are running a business. Bottom line, buyer beware. I understand Andy's point about comparing the cost from different countries. Government rules, regulations, taxes, etc. can make things more expensive. But if you shop around your local area you should be able to see who is offering a competitive price and who is not.
If I go into a shop and they are vague about what they are providing me for my money, I'm out of there. If the shop is specific about things then I'm more likely to deal with them. If the shop gives me a quote, in writing, then I have legal recourse if they don't deliver.
The shop I did my AOW in charged $290. Does not cover gear or charter fees (they use a boat charter to do the Deep and Wreck portion). For my class we went to a cottage for a long weekend. Friday night was class. Saturday was in the water and out on the boat. Saturday night (and on the boat) was class. Sunday was out on the boat. After dinner we did a night dive. After night dive, some more class. Monday was out on the boat again.
I actually attempted my AOW and there were a lot of problems, instructor's drysuit failed, other students had numerous issues and took longer than anticipated, storm rolled in during a wreck dive, etc. The shop just rescheduled me for the next AOW class. I did have to pay to go out to the area they do the training twice but didn't have to pay for the course, materials or training again. I actually got a private weekend with the shop owner for the second attempt.
This is a shop that treats its customers right. If an instructor failed to show the owner would make it right. The cost of the course included instructor fees, cost of the card, class material and instruction.
You mentioned you should have done SSI. It is not the agency, it is the shop. I would find a shop you trust and/or puts things in writing. Doesn't matter which agency they use NAUI/SSI/PADI/IDEA/ACUC/SDI/whatever.
By the way, my shop is PADI.