cancun mark:Firewalker, you have accused the internet based suppliers of Cherrypicking, but the truth is that if you have a client that comes into your store, listens to your sales pitch and then walks out and buys it from leisurepro.com, then you blew the sale. You failed to close, lining is not selling. Closing is selling.
Telling aint selling dude, and every time a client walks into your store a sale is made. Either you sell an item of equipment to the client, or he/she sells you a reason that you are not competitive with your legitimate, but online competition.
I think the reason that internet sales are growing is that people are less likely to trust retail sales people these days. They research and know what they want, then they shop around for the most convienient and best value for money deal, and if they can do this while sitting in front of the TV in their underwear and fluffy slippers, even better.
Lamenting the fact that a dive light or a pair of booties should not be sold over the internet beacause it is "life support equipment" is a load of bollox, and a regulator is easier to put together than your average kids bicycle.
This whole thread makes you sound like a protectionist whiner that is too lazy to get off his butt and confront retail dynamics.
Get with the program or get left behind dude.
Can'tcom Mike, you say you are an instructor (you have your little ego banner on your post)? Answer me a couple or questions: is it ethical for a dive instructor to sell life support equipment (tanks, Regulators, BC's, computers) to a unceritified person? Is it ethical as a dive instructor to sell air to an unceritified person ( Someone who is going to use it to go underwater)? Is it ethical for a dive instructor to sell a ceritifed person life support equipment (tank, Regulators, BC, Computers) without giving the education needed to use these units safely?
Those are the real question about internet sales. It has nothing to do with retail dynamics. Internet sales accounts for less then 5% of the total sales nationwide.
But, you are right, it does have to do with protectionism, protection of the dive community as a whole (from the internet predators).
Firewalker