Internet sales does NOT mean fair game, the prices are the SAME for everyone, rule changes? Is that for LDS, now they are authorized to sell online, and for the ones already selling online, like Leisurepro, now they ARE authorized dealers and they have to adhere to same rules, so their price IS the same as your LDS. And if you haven't noticed, prices aren't set by LDS, it is set by Scubapro themselves.
They have to advertise the same price yes. MAP (Minimum advertised price) you can get better deals by just calling and asking. So not exactly the same as an LDS.